It is essential to see how your marketing strategy is going on in order to improve your performance. If you forget to take time on checking the performance regularly, it will be difficult to compare with the results in a certain period, notice what’s happening on and fix the problems.

Google Analytics automated reporting allows you to schedule sending email reports about your web properties at specific time of day. With this, it is possible to send reports automatically to yourself, co-workers, or clients without giving them access. Also, you can manage which results to send, in case you want to show an audience overview, but not an acquisition overview or other results.

If you haven’t set it up, why not get started? It is really useful and easy to set up!

How to Set Up Google Analytics Automated Reporting

1. Click “Reporting” 

After signing into your account, click “Reporting” at the top navigation menu. 

2. Select The Data for Reports

Now you are able to see a variety of data of your web properties. You can choose the page that you want to report such as Audience Overview, from the left sidebar menu.

3. Click “Email”

Click “Email” above the Analytics Education section. After that, the Email Report below will pop up.

Google Analytics Automated Reporting



4. Fill In Email Addresses

Type the email addresses which the report should be sent. You can put multiple email addresses putting commas between addresses in the entry column.

5. Fill In The Proper Subject If You Want to Change

You see the subject is already filled in and it should be “Google Analytics:” plus whatever you chose in the second step above. Check if the subject is correct. You also can change the subject name.

6. Select The Attachment Format

The reports are available in multiple formats including PDF, TSV and CSV. If you want to print out for your own records or see it later in mobile, choose PDF. Select one depending on your preferences. You see what attaches to the email, next to options of the file format. In this case, Audience Overview.

7. Select The Frequency

There are five options for the frequency – once, daily, weekly, monthly, and quarterly. If you want to know any small change of a website properly, it’s better to set at least weekly.

8. Write A Relevant Message in Advanced Options

You can include some messages to recipients if necessary.

9. Manage The Schedule Emails to Send Correctly

The setting of email delivery is always possible to be modified and canceled. Go to “Admin” settings and click “Scheduled Emails” in the View session. Then your scheduled emails will be displayed and you can manage them there.


Google Analytics is a very convenient tool for analysis. By understanding what keywords people are looking for and which page they visit in detail, the improvements of your website become visible. I hope you use the automated reports efficiently in order to develop your website performance.