Is your website mobile friendly?

Now that mobile market is fully established, more and more people are relying on mobile devices for communicating with others more than PC. Given this rapid growth and the penetration, there are more need to make your website mobile friendly in today’s business.

With a mobile friendly website, you can reach out the active users, improve customer loyalty and enhance user experience. To understand the advantages, you can read “Pros and Cons of Mobile Marketing.” Here are 6 tips to make your website mobile friendly.

Mobile Friendly Website Development

1. Simplify The Site Design

It is essential to design a mobile site from a user’s standpoint and provide contents with the proper layout to the various screen sizes. Simplify your mobile site design that allows to smoothly navigate users to their destinations without requiring to zoom in. For example, place only the critical pages and shorten the drop-down menu on mobile navigation. By adding a search box or something else, it would be able to cover the full functions of a desktop version.

2. Keep the User Interface Simple

In addition to website design, you should keep its user interface (UI) as simple as possible in order to enable users to use easily and keep engaging with your mobile site anytime and anywhere. For example, design as users can manipulate with just one finger. Making links and call to action buttons big enough is also increase your website usability.

3. Minimum Text and Image Entry

Continued to simplifying the site design, it is a key to success to convey the main point correctly by limiting text and image entry. Have short and impactful text entries and improve the readability. So it is with image. Although it catches user’s attention greatly, image takes more time to load. If you use images, try image file compression tools. By using margin wisely you can maximize the effect of readability with minimizing the entries.

4. Avoid Flash, Java and Pop-Ups

It is recommended to avoid unnecessary or unsupported elements that makes users annoyed or uncomfortable. For example, every mobile devices doesn’t support Flash and Java so that you should consider the platforms in content development. Moreover, there are some unpleasant elements on mobile like pop-ups and heavy animations. Prevent users from leaving your site because of these contents.

5. Make The First View Appealing

On mobile devices the range of user’s first view are limited compared with desktop. Place contents that make users want to read more at the first view, such as using an attractive headline, a first paragraph and visual contents. In fact, most of users decide whether to read from the contents in the first view. Based on what users like to know, create the appealing first view of your mobile site.

6. Don’t Forget to Test

Test your website before launching to check that all landing pages and web contents work properly on any devices and browsers. With these check, it is possible to avoid the potential issues – shapeless display, character corruption and weight of your site contents. I suggest you use real devices to test for ensuring your mobile site performance if possible. Depending on your website compatibility, it is recommended to narrow the targets and optimize for the targets. 


It is very important to focus on website management from the user’s viewpoints. Be sure that your website is mobile friendly and it displays the contents correctly.

Do you have any suggestions? Let me know your opinion in the comments below!